What are Virtual Events Fairs & How to host them - Eager to know?
Where there is business, there are events. Be it an exhibition, product launch, business networking, brand awareness, knowledge sharing, or community-building initiatives, events help measure the success of a brand's business. Probably that's why entrepreneurs always look forward to hosting events and participating in them.
When we say
'events,' we visualize a big convention center or an exhibition hall buzzing
with people meeting each other, discussing, and finalizing business deals.
However, with businesses going global, it’s not always possible for companies to host events in different cities and locations. Also, busy entrepreneurs can't go and participate in every event. Realizing this limitation, event organizers came up with the idea of Virtual Events.
What is a Virtual Event?
A virtual
event is one that is organized and conducted LIVE on the internet.
Generally, virtual events and virtual meetings happen on video
platforms like Zoom, Crowdcast, and Facebook Live.
From group
meetings, training sessions, and webinars (the online version of seminars),
today, conferences, trade shows, workshops, and even diplomatic summits have
taken the virtual route.
Virtual events enable the speakers, participants, and attendees to connect online right from their office, home, or any location in the world. All an attendee needs is a mobile phone or any internet-powered device.
10
great reasons that make virtual events a hit amongst all
- Everyone gets direct access to the event's speakers.
- Global participation is possible as the location is not a barrier.
- Saves time, money, and energy spent on traveling for the event.
- Cost-effective for the organizers as money spent on infrastructure is saved.
- Easier to track attendance with advanced virtual meeting mobile apps.
- Possible to maintain the event’s confidentiality as every invitee needs code and password.
- No physical presence makes the event safer in terms of safety and security.
- Live chat for participants to ask any questions or provide any suggestions.
- Option of bringing together the speaker, moderator, and participant on a virtual stage.
- New audio-only platforms make virtual events successful in low-bandwidth areas.
- New audio-only platforms make virtual events successful in low-bandwidth areas
NOW
THAT YOU KNOW WHAT A VIRTUAL EVENT IS, LET US TALK ABOUT HOW WE CAN HOST A
VIRTUAL EVENT SUCCESSFULLY.
It is
easier to know about virtual events process, popularity, and affectivity. But
then hosting a successful virtual event needs proper planning and strategy. The
purpose of every event host undoubtedly is to organize an engaging and
interactive event with maximum attendance. For this, there are certain
considerations or better to say guidelines that should be followed.
- Identify your target audience - connect better with relevant topics
and content: Any event
is for the attendees, so the topic or theme of the event should be
conceptualized after proper consultation and brainstorming. The event
should add value to the attendees' lives, so the content should revolve around
the main subject or topic. This will help hold the interest of the audience
until the end of the event.
- Select a proven platform for hosting your
event - backed by new-age technology: After your
event theme is finalized, it’s time to select an appropriate platform for
hosting your virtual event. Evaluate the pros and cons of every platform, check
the number of attendees it can accommodate, and most importantly, it should be
in your budget.Event/meeting
platforms like Google Hangouts, Zoom, GoToMeeting, Adobe Connect, ON24, and AmbiPlatforms enable you to host your events easily. However, you should ensure
the platform's features like video & sound quality, event recording
options, backdrop options, and other facilities.
- Develop
a strategy for your virtual event – promote it effectively to create a pull : A lot of planning goes into making a virtual event successful. You
need to develop a strategy to appeal to your target audience, inspiring them to
register for your event. The plan is important to create a pull amongst the
probable attendees and increase the number of event registrations. Your event should highlight your brand identity. Extreme care
should be taken while designing your backdrop. It should have your company's
logo and tagline with dimensions as per your brand manual. An effective strategy may also help get sponsorships for your
virtual event. This may enhance your brand visibility.
- Conclude
your event with a call to action – ensure you get better leads for your
business: Always ensure to conclude your event with a call to action. Inform
your attendees to follow the next steps. You may introduce limited period
sign-up offers, discounts, or special free sessions with industry leaders. You
may share important links with your audience during the event or share with a
follow-up/feedback emailer. Remember, any offer made should be clear-cut and easy to act upon.
A good deal always attracts the right customers and spells great business. An
offer creates urgency among the audience. For example: only for the first 50
respondents or within 48 hours of the event.
- Track your metrics – measure the success of your event and prepare better for the next one: After your event is over, it is advisable to track the metrics to get a fair idea about the event's success. This data will help you analyze better and let you plan your next event well. The metrics can also help you get sponsorships for your future events. If you want to host a virtual event for your organization or institute, you can consult US-based AmbiPlatforms - a one-stop virtual conferencing platform, trusted by more than 400 high-performing teams globally. It enables one-to-one interaction through a unique space, 'Virtual Booth', which helps you reduce your events' expenditure and improve your company's bottom line by transforming your virtual conferences into an interactive online platform. To date, the company has hosted 3000+ virtual events with more than 75,000+ attendees and 30,000+ paid users.
